Telling a good story is hard work, and neither 360 video nor VR make it any easier. However, done the right way, it can be magical. Does a high-end TV and surround sound system make your movie experience better? Most likely.
But will it make the story better? Unlikely.
The best stories I know lack 8K 3D and binaural sound. They had no script and no well-paid producers. They were told by strangers, friends and family around dinner tables, campfires, and between hostel bunk beds.